All investors seek to achieve the best results! And it’s always been the goal of large Wall Street fund companies to lure investors based on average returns. The lure is often done through average return results. One example is passive market cap index funds. Originally created in the 1970s, market cap index funds were created as a basket of non-managed equities so investors could access a large group of companies so that they could invest in hundreds of stocks without needing the capital to actually buy each company’s stock individually. As an example, the S&P 500 index: instead of buying all 500 stocks, investors can buy an index fund and own a stake in all 500 with one purchased share of the index fund. For years, large index fund companies have lured investors based on the ease and average annual returns these funds offer. Unfortunately, the promise of high returns often doesn’t deliver the best portfolio results, because average returns are somewhat window dressing. In fact, some would say showing average returns without showing the impact of volatility is only just short of a LIE!