Market share is a fundamental metric used by investors to assess a company’s position within its industry and its competitive advantage. Understanding market share and its implications is crucial for investors looking to make informed decisions and evaluate a company’s growth potential. This article aims to explain what market share means and highlight its significance for investing. Market share represents the portion of a specific market that a company controls in terms of sales revenue, units sold, or customer base. It is typically expressed as a percentage and provides insights into a company’s market position compared to its competitors. Market share can be calculated on a global, national, or regional scale, depending on the scope of analysis. Implications for Investing 1. Competitive Strength A company with a substantial market share often indicates a competitive advantage in its industry. A larger market share implies that the company’s products or services are preferred by customers over its rivals. This competitive strength can lead to sustainable profitability and potential barriers to entry for new competitors. 2. Revenue Growth Potential Companies with a significant market share have the potential